What is SMS Marketing & How Does it Work?



One of the robust strategies used by several companies in a competitive market is SMS Marketing. In this digital era, many conclude that SMS was an old ally of marketing. SMS marketing, from a global perspective, has the fastest-growing potential with increasingly vast opening rates. The primary motto is to maintain a stable Relationship Between The Customers and the brand. But what is SMS marketing? Is it effective?

What is SMS Marketing?

First of all, it is a customer-oriented marketing tool. In simple words: “sending promotional or informative content to the customers using text messages". The process is also known as a digital campaign. The intention is to boost communication through a single channel with a higher possibility of reaching potential customers at a low cost. Companies must hire a professional SMS Marketing Company in UAE to successfully incorporate this tool.



The working mechanism of SMS Marketing

Shortcodes, letters, and flash SMS: these are the three methods of applying SMS marketing. Shortcodes are limited to 160 characters, and it is quite popular. Whereas, flash SMS appears as a pop-up. On the other hand, the letter SMS is limited to up to 1024 characters. It is mostly used to describe corporate events to customers. They are all associated with a sender or shared between several senders. For Best SMS Marketing Company in Dubai, professionals rely on these two types –

·         Campaigns – Bulk text messages are widely used for a successful brand campaign. Based on the "one to many" platform, these messages maintain promotional communication.
·         Solo – Transactional text message is also known as “one-to-one” SMS marketing. If the company needs to deal with relevant content to a single person.
How effective is SMS marketing in 2020?

SMS marketing indeed offers you potential benefits. It only happens when customers want to get notifications from your company. What is the meaning of sending SMS to those who do not want to get your notifications? Check if your contacts have chosen to receive your SMS Marketing messages. You need to create your SMS Marketing in UAE campaign according to the information you have about your customers. So, the first step is to research your market and study your audience.



Test and measure the receptivity of your customers and leads. See if your competitors in the market use this strategy. For you to stay ahead of the competition, SMS marketing has no other alternatives. Only the Best SMS Marketing Company in UAE can help you you achieving the goal.

Conclusion: The primary aspect is to have a detailed plan

After checking that SMS strategy is a viable process for your company and generating results, it is time to gather the primary data to implement this platform: cell phone numbers. Getting customers' phone numbers is not as simple as it sounds. It is essential to set up a whole strategy. May be due to this reason, you need to hire a professional SMS marketing Company.
We hope that your idea on this topic: “what is SMS marketing” is fulfilled. Feel free to consult with a professional. Contact Us
 
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