Stats Prove Conventional SMS Marketing is Better than Modern Advertising

While several industries dwell a lot on modern modes of marketing such as Email campaigns, stats prove that traditional SMS marketing is still superior to other methods. While this may intrigue advertisers, SMS Marketing Services In Dubai already know it. Despite the invention of several other modes of advertisement and marketing, SMS continues to drive in revenue for businesses and for a lower cost. They make a successful promotional campaign, which is why many big brands still choose to connect with their consumers via messages. These reasons are why SMS marketing companies in Dubai continue to thrive.

Stats that Still Make SMS Marketing Services in Dubai Valid

Several surveys have been made to understand how valid an SMS marketing company and its services are in the 21^st century. These surveys are based on customer behavior and their preferences and therefore provide excellent insight for marketing personnel.

Fast Deliverability

According to a survey conducted by IDC, 62% of smartphone users check their phones first thing after waking up in the morning. While, 79% of smartphone users check their phones within 15 minutes, once they wake up. Since, every brand and business are struggling with email deliverability, SMS marketing, undoubtedly proves itself more beneficial and convenient option.

In addition to this, SMS also reaches a customer faster than an email. This means an SMS marketing company is more likely to ensure that time-sensitive messages reach the customers within 10 seconds than any other advertising agency.

Incredible Open Rate

In addition to beating emails in terms of their deliverability rate, SMS also tends to be ahead in terms of open rate. We all know that higher open rate increases the chances of a successful marketing campaign and the open rates of SMS are as high as 98% as compared to the 20% open rate of emails. According to another statistic, it takes a user up to 90 minutes to respond to an email, whereas the response rate to an SMS is a mere 90 seconds.

High open rates also suggest that people are more likely to pay more attention to a message than they would to promotional emails and social media posts. After all, it is easy to scroll past a post or delete promotional emails in bulk without acknowledging their content.

High Conversion Rate

According to a survey by NCS, 51 percent of millennials willingly agree to share their numbers in exchange for an incentive. Granted, that there are customers from other age-demographics also who act in a similar way, a business is more likely to generate conversions through SMS (willingly shared) than via social posts and emails. Time Warner has successfully boosted late bill collections by 49% using SMS marketing. Kiehl's also observed that about 73% of their opted-in customer made purchase upon receiving an SMS product alert.

What makes SMS conversions a success, other than the fact that they are consumer-opted, is that the content used to promote a product or service is short, simple, clear, and concise.

While SMS marketing is not an alternative to other methods, it is a strong mode of advertisement offered by SMS marketing services in Dubai that multiplies sales and conversions.

Best SMS Marketing Companies in Dubai

When looking for SMS Marketing Services in Dubai to hire, there can be no better choice than Precise SMS service by Precise Communications FZ LLC. What makes it the #1 option among all other SMS marketing companies in Dubai is its goal-oriented approach, high conversions, reasonable pricing, and positive customer testimonials. Do review our portfolio and services offered or contact us for more details. View More...